Equans Brand Centre is designed to provide simple, centralised access to our brand identity. It brings together all the essential elements - logo, typography, colours, images and graphic resources - to ensure consistent and controlled use. Easily accessible, it is the official reference for all communications relating to our brand.
From Equation to Answer
The Equans logo, consisting of the name in dark blue and a three-wave gradient symbol, represents the company and must be used consistently. It follows precise rules in terms of typography, size, colour and layout, and must not under any circumstances be modified or used separately.
Our Colours
Visual identity
Our colour palette ensures a cohesive and recognizable visual identity. The primary colours maintain uniform communication, while touches of the secondary palette add modernity and dynamism. For optimal visual harmony, we recommend using only one accompanying colour per support.
Consistency & Coherence
Equans' official typography Roboto is a key element of our visual identity, ensuring consistent and coherent communication across all our media. It is available in several weights. However, this typeface should not be confused with that of the logo, which has its own exclusive design.
